How the Apple Maps streaming patent can change travel
Apple has always been a tech company set apart from the rest. Few individuals in the sector could[...]
Guest intelligence – what you need to know
Mention 'guest intelligence' to some hoteliers and it might sound like a slight on the intellect of[...]
Digital content marketing 101 for hoteliers
Content marketing has exploded in popularity in recent years, as brands embrace the concept of[...]
Adapt or respond? How to make your website design work for you
In a digital age, it goes without saying that every hotel that wants to succeed needs a website[...]
Why hotel marketers should embrace influencer marketing
Organisations are always looking to use marketing to support their wider business goals. Hotels are[...]
W Hotels expand in Seattle area
Everyone has heard of the film Sleepless in Seattle and some people have even seen it. But finding[...]
Do’s and dont’s For hotel marketers
Hotel marketing is not an exact science: every hotel or chain is different, with its history, the[...]
A strategy written by guests
Travel marketing is nothing without a clear strategy. Unless the messages are consistent, the[...]
Top tips for managing your online reputation
It's the dream of many marketers to see their content, brand or products going viral, but sometimes[...]
How to choose great photos for your hotel website
The days when websites were dominated by long reams of text are long gone - and for good reason.[...]
