Blog : May 2015

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    Blog : May 2015

    How the Apple Maps streaming patent can change travel

    Apple has always been a tech company set apart from the rest. Few individuals in the sector could[...]

    Guest intelligence – what you need to know

    Mention 'guest intelligence' to some hoteliers and it might sound like a slight on the intellect of[...]

    Digital content marketing 101 for hoteliers

    Content marketing has exploded in popularity in recent years, as brands embrace the concept of[...]

    Adapt or respond? How to make your website design work for you

    In a digital age, it goes without saying that every hotel that wants to succeed needs a website[...]

    Why hotel marketers should embrace influencer marketing

    Organisations are always looking to use marketing to support their wider business goals. Hotels are[...]

    W Hotels expand in Seattle area

    Everyone has heard of the film Sleepless in Seattle and some people have even seen it. But finding[...]

    Do’s and dont’s For hotel marketers

    Hotel marketing is not an exact science: every hotel or chain is different, with its history, the[...]

    A strategy written by guests

    Travel marketing is nothing without a clear strategy. Unless the messages are consistent, the[...]

    Top tips for managing your online reputation

    It's the dream of many marketers to see their content, brand or products going viral, but sometimes[...]

    How to choose great photos for your hotel website

    The days when websites were dominated by long reams of text are long gone - and for good reason.[...]