How can you identify your most valuable hotel guests?

Your hotel guests aren’t equally valuable. Some will book through an online travel agency (OTA) at a low cost as a one-off guest and purchase[...]

Take advantage of mobile trends

Mobile will represent more than half of all online travel bookings in 2016, according to eMarketer.┬áMobile seems to have taken over people’s[...]

Design principles you should know

With people being able to do almost anything online, it goes without saying that the design of your website is of great importance. This is[...]

Look at Millennials for the future of hospitality

Millennials are those that were born between 1980 and 2000. This group of people currently make up about a third of hotel guests worldwide, and[...]

Rapidly increase your direct bookings

Ultimately, for your hotel business to succeed, you need bookings. However, as we all know, the most money can be made if you’re able to boost[...]

Expand your hotel’s business with the right digital marketing strategy

Digital marketing is growing so quickly that it can become difficult to keep up with the latest innovations, but by keeping on top of this as much as[...]

Use Google to get more direct bookings

Do you realise how beneficial search engine optimisation (SEO) is to boosting your direct bookings? Well, if not, then the answer is: VERY[...]

Tips to improve your Google ranking

Search engine optimisation (SEO) is the process of getting your website to the top of a search engine’s rankings for relevant keywords. Google[...]

Important factors that affect direct booking conversion rates

Ideally, you want your guests to book with you instantly and directly. If they’re going to online travel agencies (OTAs) then you won’t[...]

How do you handle negative reviews?

You’re always going to get negative reviews, however hard you try to make every guest’s stay with you perfect. Sometimes you might drop[...]

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